Discovery deal - WarnerMedia’s operating income was $1.3 billion, down 33% year over year. For Q1 2022 - prior to the close of the Warner Bros. WarnerMedia had been a drag on AT&T’s overall earnings. Meanwhile, AT&T’s Cricket Wireless brand still currently offers the ad-supported version of HBO Max (regularly $9.99/month) included with its $60 per month unlimited plan.ĪT&T unloaded WarnerMedia to become a pure-play telecommunications provider, unwinding its ill-fated foray into the entertainment biz with the acquisitions of Time Warner and DirecTV. Unlimited Premium starts at $50 per month per line when you get four lines. The telco this week launched the AT&T Unlimited Premium plan (replacing Unlimited Elite), which includes 50 gigabytes of hotspot data but no longer includes HBO Max, as noted by Mobile Internet Resource Center. “HBO Max is a great service, but we constantly experiment with the features we offer our customers to give them the best value,” an AT&T rep said in a statement to Variety.ĪT&T customers who have received HBO Max for no additional charge in previous offers are not affected they will still have access to the streaming service, as long as they keep their plan. Previously, HBO Max had been available for no extra charge with the AT&T Unlimited Elite wireless plan - and, prior to the launch of HBO Max, the carrier had offered HBO for free on its priciest mobile plans going back to 2017. The telco’s move comes two months after AT&T spun off WarnerMedia and sold it to Discovery, to form Warner Bros. AT&T has quietly dropped HBO Max as a bundled perk for new customers on its highest-tier unlimited wireless plan.
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